Leveraging Press Releases to Improve Content Marketing Results

See on Scoop.itMarketing & Branding of Your Business

Content marketing is one of the newest communications disciplines.  Press releases, on the other hand, are a decades-old tactic.  On a webinar held yesterday with the Content Marketing Institute, p…

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Press release, blog post or Tweet?

See on Scoop.itMarketing & Branding of Your Business

In today’s world of blogs, social networks, digital media and connected audiences, it can sometimes be tough to decide which communications vehicle is appropriate for a particular announcement.   I…

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