If you are a business owner, Spa, Boutique, Cosmetologist, lawyers, accountants, doctors, plumbers, or electricians, then you realize that how crucial it is to ensure that your business can be found, whenever someone is searching. This usually means that finding your advertisement in the local yellow pages, ads on local TV and radio, and placing ads in local publications like newspapers and magazines.
However, a large number of business owners feel the internet can’t be very useful for them, mainly because it’s suitable exclusively for worldwide searches. But this just isn’t TRUE. The web can still be tremendously advantageous even to very small local businesses.
The percentage of people who have access to the internet is increasing at a spectacular rate, and several of those people are utilizing the web to analyze companies within their local area. If you don’t have an internet presence and your rivals do, then you definitely losing out on a lot of business!
Do you know that Google is the largest search engine among other search engines, which includes Yahoo, Bing etc. with an estimated 75 – 85% market shares. Most of your online efforts need to be focused on making certain your business has a visible presence in this search engine.
Local search results show up on top of the results, prior to the standard results are shown. Which means that they obtain a lot of attention, often much more compared to actual search results. Although this can be achieved by developing a website for your company and utilizing search engine optimization methods, it might take a few weeks or even months before your website ranks good and begins to see significant amounts of website traffic. However, if you’re in a highly-competitive market, then you might never be able to make it there. Thankfully, local search makes it simple to grab a top ranking in Google quickly.
The ideal way to ensure that your business has a good presence is through the usage of Google Places. If you’ve ever performed a search for a local business on Google, you’ve probably observed the Google Places listings on top of the search results. They appear just before the standard results, which makes them especially rewarding. It’s very important to ensure that your business has a presence over the web, so that if a user clicks the name of the company of the number of reviews, they’re taken to that company’s business page. There’s a map that displays the company’s location, reviews and photos, business hours, and more.
This feature is very helpful to users, simply because they can easily and simply discover the local businesses that have what they’re searching for. It’s also ideal for those businesses, because they can get a top listing in Google without having to spend months pushing their website there the old-fashioned way. So, if you’re not taking benefit of Google Places, then you’re definitely missing a lot of business as well as profit. In some instances, a listing in Google Places could possibly double your business!